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Company: 1046 Merck Ltd.
- Location: India
- Date: 03.08.2011
Description
Job Titled : Product Manager
Experience : Minimum 1years experience
in Sales + not less than 3-4 years in Product Management in a reputed pharma company.
Must have handled Specialties products preferably in Cardiac & Diabetic segment Excellent communication skills (Verbal & Written) along with sound analytical ability. Ability to function independently as Product Manager is necessary.
Job Description :
· Design an attractive product package for the respective TA.
· Design 'well to the point' strategies to convey the USPs to the customers and to differentiate from competitors Target the right doctors for maximal penetration of prescription potential Establish sound relationships with our customers, esp. KOL (personal contacts, symposia, meetings etc.).
· Prepare convincing promotional messages and programs based on the strategies.
· Keep the right balance between input (cost) and output (result)
· Keep track on the sales progress and profitability in line with the budgets 'Buy in' the Field Force and get them committed, make them part of a 'winning team'.
· Implement the promotional programs together with the Field Force and follow through.
· Get regular and comprehensive feedback from the Field Force (doctors responses, prescriptions, secondary sales, competitor's activities).
· Conduct regular, comprehensive market research (market developments, competitors, therapeutic changes).
Qualifications
Minimum Qualification : B.Pharm with Management Degree
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